Relevant audiences
Reach people who genuinely match your brand, built from real behaviour, context and interest.
Solutions / 01
BrandingBe remembered.
Build awareness with relevant audiences and creative.
Your place in the full funnel
Build recognition. Create the next opportunity.
Branding starts the relationship. Reach relevant audiences, earn attention and give people a reason to consider you, with learning that carries into acquisition and conversion.
You're hereBrandingFunnel focusAwareness → Consideration
Solution focus
Page focus
AwarenessBe seen by the right people.
- Reach people who look like your best customers, not just a broad demographic
- Build recognition with creative that fits the audience and the moment
- Keep brand spend accountable while the campaign runs
How it is measuredBrand uplift study, halo effect, reach and attention in ControlOS
Highlighted stages show this solution’s focus. Select any stage to explore the wider journey.
Continuous learning
Every outcome improves the next audience, message and media decision.
The problem
Brand advertising is hard to hold to account.
It is bought on reach, judged by feel and measured too late to change anything, so it is easy to spend and hard to defend.
Our approach
How we approach branding.
Creative that fits
Match creative to the audience and the moment so your message lands and sticks.
Know who matters
Start with the audience’s interests, behaviour and context.
Find the message
Make the creative relevant to the people and the moment.
Be remembered
Build recognition that carries into the next decision.
How we measure
How we measure branding.
Brand work pays off well beyond the click, so we measure it beyond the click.
In ControlOS, all the time
Reach and attention
Follow how far the campaign travels and how much attention it earns, in ControlOS.
Audience by audience
See which audiences and which creative are working hardest for the brand.
Accountable brand spend
Keep brand investment visible and answerable while the campaign is still running.
Ad hoc reports, when you need them
Brand uplift study
Tests whether the campaign moved awareness and consideration among the people who saw it.
Halo effect study
Shows how the campaign lifts the things around it, such as searches for the brand and visits to the site.
Footfall analysis
Connects exposure to ads with the store visits that follow it.
Marketing mix modelling (MMM)
Shows how each part of the marketing mix contributes to results over time, so budget can be weighed across channels.
Another objective in mind?