Creative format / Audio
Turn Up Your Brand Awareness
Reach music streamers, podcast listeners and audiobook lovers.
Build powerful brand audio campaigns
Audio provides the ability to reach audiences in their most engaged state of mind.
Unleash the power of the spoken word
Deliver your messages with impact, clarity and conviction.
What makes audio special?
Audio is a powerful channel that reaches people in intimate, screen-free moments, combining strong emotional impact with precise, data-driven targeting.
Work we are proud of.
AustralianSuper
Benefit
A display campaign for cosmetics powerhouse, Benefit. The campaign featured a countdown timer to instil urgency and drive conversions.
BrewDog
When is it used?
Audio is particularly effective in upper- and mid-funnel strategies—delivering brand awareness, product storytelling and frequency-based reinforcement. It also complements visual media in omnichannel campaigns.
- Awareness
- Consideration
- Conversion
- Retention
How can you target?
Audio is ideal for targeting and reach a range of individuals and personas.
- Contextual
- Geo-Targeting
- Device
- Audience Profile
- Browser
What creative functionalities can be included?
Audio campaigns can leverage dynamic creative functionalities.
- Standard 15s, 30s, or 60s audio spots – skippable or non-skippable
- Dynamic audio creative – adapt script based on location, time or audience
- Companion banners – visual overlays on mobile or desktop players
- Voice-activated CTAs – enable listeners to respond using voice (e.g. smart speakers)
- Sequential audio journeys – storytelling across multiple ad exposures
- Interactive audio – experimental formats with real-time listener input
- Podcast host-read integrations – embedded in content, trusted delivery
- Brand-safe environments – vetted streaming and podcast inventory
- Real-time reporting – impressions, listens, completion and conversion tracking
- QR and short-link integrations – for offline-to-online tracking
Creative specifications
Download creative specifications for audio ads here.
Why would you use audio as a channel?
Audio offers a uniquely immersive and personal medium – often consumed in screenless or multitasking environments. It provides high reach, strong recall and the ability to connect emotionally with audiences through tone and voice.
Key benefits include:
- High engagement in uncluttered, focused listening environments
- Expands reach across screenless and multitasking moments (e.g. driving, working out)
- Programmatic scale across premium streaming platforms and podcasts
- Strong brand recall and emotional resonance through voice storytelling
- Cross-device targeting and retargeting based on listener behaviour