Creative format / Display
Precision Reach Across Every Screen
The classic programmatic format, display continues to deliver at scale.
Deliver your messages across the web
Through display advertising, you can deliver your messages across the globe with ease.
Get creative and drive results
Run display campaigns and convert from browser to buyer, efficiently and cost-effectively.
What makes display special?
Display advertising is the most flexible, scalable and data-rich channel, forming the foundation of programmatic advertising and enabling precision, speed and full-funnel activation.
Work we are proud of.
Benefit
A display campaign for cosmetics powerhouse, Benefit. The campaign featured a countdown timer to instil urgency and drive conversions.
Costa
A display campaign for leading coffeehouse chain, Costa Coffee, which used live weather data within the ad creative.
When is it used?
Display is effective across all stages of the marketing funnel, with a strong focus on consideration and lower-funnel tactics, and offers highly precise, layered targeting to reach the right audiences.
How can you target?
Display advertising is ideal for targeting and reaching a range of individuals and personas.
- Contextual
- Geo-Targeting
- Device
- Audience Profile
- Browser
What creative functionalities can be included?
Display campaigns are extremely versatile and can leverage many dynamic creative functionalities.
- Temporal
- Sequential
- Dynamic product
- Countdown timer
- Inventory
- Pricing/odds
- Video
- Language
- Interactive
- 3D
- Search
- Spotlight
- Survey
- Parallax
- Carousel
- QR code
Creative specifications
Download creative specifications for display ads here.
Why would you use display?
Display is a cost-effective and scalable channel that enables brands to reach wide and highly targeted audiences across the internet.
Key benefits include:
- High reach at low cost compared to channels like TV or direct buy digital placements.
- Automated optimisation to reduce media waste and manual workload.
- Supports dynamic creative at scale, tailoring messaging to different users in real time.
- Flexibility across verticals and KPIs, from awareness to conversion.
- Omnichannel coverage, working across desktop, mobile and tablet devices.