Creative format / Connected TV
Premium Reach Meets Precision Targeting
Run campaigns through major streaming services like Netflix, Amazon, Disney+ and more!
Reach your audience during their favourite shows
Platforms such as Netflix, Amazon and Disney+ reach millions across the globe.
Connected TV is experiencing a growth BOOM
CTV ad spending will surpass TV ad spending by 2028. Source – EMARKETER Forecast, July 2025
What makes CTV special?
Connected TV (CTV) combines the impact and storytelling power of television with the precision, flexibility and measurability of digital advertising.
When is it used?
CTV is most effective for upper-funnel goals such as brand awareness and consideration but increasingly supports mid-funnel strategies through sequential storytelling and integration with other programmatic channels.
How can you target?
CTV is ideal for targeting and reaching a range of individuals and personas.
- Contextual
- Geo-Targeting
- Device
- Audience Profile
- Browser
What creative functionalities can be included?
CTV campaigns can leverage multiple dynamic creative functionalities to attract and engage.
- Temporal
- Sequential
- Dynamic product
- Countdown timer
- Inventory
- Pricing/odds
- Video
- Language
- Interactive
- 3D
- Search
- Spotlight
- Survey
- Parallax
- Carousel
- QR code
Creative specifications
Download creative specifications for CTV ads here.
Why would you use CTV as a channel?
CTV combines the impact of traditional TV with the precision of digital targeting. It enables advertisers to reach highly engaged audiences on large screens in a premium environment. Key benefits include:
- High viewability and completion rates on non-skippable, full-screen video ads.
- Access to cord-cutters and younger demographics unreachable via linear TV.
- Advanced targeting options through programmatic buying platforms.
- Brand-safe environments with curated, long-form content.
- Cross-device retargeting opportunities to reinforce messaging.