Creative format / Social Display
Amplify Social Beyond the Feed
Create and run scroll-stopping campaigns across the social universe.
Advertise with us on social platforms such as Facebook, Instagram and TikTok.
US TikTok users under the age of 25 spend an average of over an hour a day on the platform – kaching!
What makes social display special?
Social Display combines the precision and automation of programmatic buying with the high engagement and native formats of social platforms—bridging open-web display and walled-garden social media.
When is it used?
Social display ads are used when brands want to reach and influence audiences inside social media platforms using visual ad formats (images, videos, carousels, stories, reels) that behave like display ads but leverage social targeting.
How can you target?
Social display is ideal for targeting and reach a range of individuals and personas.
- Contextual
- Geo-Targeting
- Device
- Audience Profile
- Browser
What creative functionalities can be included?
Social display campaigns are extremely versatile and can leverage many dynamic creative functionalities.
- Temporal
- Sequential
- Dynamic product
- Countdown timer
- Inventory
- Pricing/odds
- Video
- Language
- Interactive
- 3D
- Search
- Spotlight
- Survey
- Parallax
- Carousel
- QR code
When would you use social display?
Social display enables brands to amplify high-performing social content beyond walled gardens—without relying on platform budgets. It increases efficiency, creative mileage and cross-channel consistency.
Key benefits include:
- Extends reach of social creative across premium publisher environments.
- No reliance on cookies or logins—runs programmatically across the web.
- Faster production using existing creative assets (static, video, carousel).
- Improved engagement by preserving familiar native social formats.
- Supports consistent messaging across social and display ecosystems.