Creative format / Digital-Out-Of-Home
Make a Real World Digital Impact
Encourage people to stop, stare and absorb.
Extend your campaign reach beyond personal devices with dynamic, context-aware digital screens.
Digital-out-of-home campaigns can rejuvenate and inject life into the areas they surround.
What makes digital-out-of-home special?
Digital Out-of-Home (DOOH) brings data-driven precision into the physical world, combining the scale and impact of outdoor with the flexibility and intelligence of digital media.
When is it used?
DOOH (Digital Out-of-Home) campaigns are used when brands want to reach people in physical, real-world environments using digital screens (billboards, transit screens, shopping centres, elevators, petrol/service stations).
How can you target?
DOOH is great for localised campaigns and those that depend on location/geotargeting.
- Contextual
- Geo-Targeting
- Device
- Audience Profile
- Browser
What creative functionalities can be included?
Digital-out-of-home campaigns can leverage the following dynamic creative functionalities.
- Temporal
- Sequential
- Dynamic product
- Countdown timer
- Inventory
- Pricing/odds
- Video
- Language
- Interactive
- 3D
- Search
- Spotlight
- Survey
- Parallax
- Carousel
- QR code
Creative specifications
Download creative specifications for DOOH ads here.