Creative format / Video
Authentic Storytelling That Drives Performance
The stalwart – there's a good reason why video continues to go from strength to strength.
Video delivers impact and results at every stage of the buying funnel, journey, cycle or process.
Ads using digital video are projected to capture 58% of all TV and video ad budgets in 2025.
Source: EMARKETER, IAB – 2025 Digital Video Ad Spend & Strategy Full Report
What makes video special?
Video advertising delivers sight, sound and motion together—combining emotional storytelling with data-driven targeting, scale, and measurement.
When is it used?
Video is used within campaigns when brands need to communicate quickly, emotionally, and memorably. It's one of the most versatile formats and can support the full marketing funnel.
How can you target?
Video is perfect for delivering emotional content at every stage of the funnel.
- Contextual
- Geo-Targeting
- Device
- Audience Profile
- Browser
What creative functionalities can be included?
Campaigns that use video can benefit from these dynamic creative functionalities.
- Temporal
- Sequential
- Dynamic product
- Countdown timer
- Inventory
- Pricing/odds
- Video
- Language
- Interactive
- 3D
- Search
- Spotlight
- Survey
- Parallax
- Carousel
- QR code
Creative specifications
Download creative specifications for video ads here.
Why would you use video?
Video combines sight, sound and motion to tell compelling brand stories and drive higher engagement than static formats. It bridges awareness, consideration and conversion goals.
Key benefits include:
- High user engagement and emotional impact compared to display formats.
- Strong performance for both branding and direct response KPIs.
- Flexible formats across in-stream, out-stream, social and native environments.
- Programmatic optimisation and targeting for efficiency at scale.
- Mobile-first placements that align with user consumption trends.