Creative format / Native
Content That Builds Trust
Deliver campaigns that blend seamlessly into their surrounding content.
Native advertising is made for storytelling and engagement, enhancing brand credibility in the process.
Ads that don't stick out like a sore thumb.
What makes native special?
Native advertising blends seamlessly into the user experience while still delivering data-driven targeting, scale and performance.
When is it used?
Native ads are used to promote brands, products or messages in a way that blends naturally with the surrounding content, making the ad feel less intrusive and more relevant to the audience.
How can you target?
Native is ideal for targeting and reach a range of individuals and personas.
- Contextual
- Geo-Targeting
- Device
- Audience Profile
- Browser
What creative functionalities can be included?
Native campaigns can leverage dynamic creative functionalities.
- Temporal
- Sequential
- Dynamic product
- Countdown timer
- Inventory
- Pricing/odds
- Video
- Language
- Interactive
- 3D
- Search
- Spotlight
- Survey
- Parallax
- Carousel
- QR code
Creative specifications
Download creative specifications for native ads here.
Why would you use native within your campaigns?
Native is an ideal format for engaging users in content-rich environments without interrupting their experience. It delivers both branding and performance results through contextually aligned messaging.
Key benefits include:
- Non-intrusive format that drives higher engagement and trust.
- Seamlessly integrates into premium editorial environments.
- Supports content-based storytelling and mid-funnel consideration.
- Flexible creative formats adapted to each publisher layout.
- Cost-efficient inventory with high scalability across open web placements.