Advertiser Solutions
Smarter Audience Targeting
Making every single impression count
Unlock more bespoke audience data than ever before, giving you the power to target your (or your client’s) customers with unparalleled precision and improve your targeting efficiency.
See our technologyReach new and existing audiences with precision, without relying on third-party cookies
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Unified audience targeting for unmatched precision
Geo, contextual and first-party data targeting are just parts of the puzzle. We overlay these methods to provide you with the most accurate targeting there is.
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Unlock unique audiences in the programmatic world
We’ve collaborated with industry-leading publishers to bring unique, real-time audience data to strengthen your marketing campaigns across every vertical.
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Bespoke audience targeting combinations
With no predefined categories, and bespoke targeting tailored specifically to your brand, we help you build your own custom audiences for each campaign.
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No bots, no made-for-advertising sites
We make sure you’re only targeting real people, and not wasting your ad spend on bots, blacklisted sites or made-for-advertising content.
Auto Intent
UK auto data powered by Haymarket and Autovia
Study Intent
Global university data powered by Times Higher Education
Destination Intent
Travel data powered by selection of OTAs and travel sites
Dubai Media Connect
UAE data powered by Dubai Media Group
Prisa Connect
Hispanic intent data powered by Prisa Group
Mastercard
Global purchase data from Mastercard users
Grow your advertising effectiveness and efficiency by leveraging our extensive network data partnerships.
Our technology offers endless possibilities for audience modelling and measurement experimentation, empowering you to innovate swiftly and adapt to the rapid developments of consumer trends.
See our technologyHow we work smarter for you:
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Cookieless
Real-time, accurate audience intent signals in the...
Real-time, accurate audience intent signals in the cookieless ecosystem
We create a closed-loop cookieless network through deep relationships with publishers. And our agnostic approach means we can continuously adapt your campaigns and target audiences with pinpoint accuracy to drive the best results, without relying on cookies.
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Compliant
TCF 2.2 compliant audience signals direct from pre...
TCF 2.2 compliant audience signals direct from premium content creators
We reward premium content creators so that you can unlock millions of compliant audience segments. And you don’t need to worry about whether they’re TCF 2.2 compliant. Thanks to ConsenTAG, you can rest easy with a comprehensive audit trail of consent.
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Efficient
Powering efficient activation direct from the inte...
Powering efficient activation direct from the intent source in real-time
Benefit from targeted, vertical-specific datasets, over spray-and-pray broad audience segmentation. With our closed-network technology, you can laser-focus your ad targeting on only the right groups for you.
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Service
Understanding how to maximise your compliant first...
Understanding how to maximise your compliant first-party data
Let our expert client success teams demystify which audience segments work for you, with bespoke recommendations on target segments for further performance gains. Made possible with our complete end-to-end technology.
“Because of the nature of the travel industry, Crimtan’s speed to market and flexibility allowed us to pivot to changes quickly and efficiently.”
Esther Tan, Global Director of Marketing, Plaza Premium Group