Advertiser Solutions

Smarter Formats

Get in front of your customers, wherever they are

Break out of traditional media silos and create memorable experiences across multiple formats to make connections that last.

See our technology

Smarter formats include:

Video

Display

Connected TV

Native

Audio

DOOH

  • Deliver hyper-relevant content

    Engage your audiences with messaging that synchronises with the TV programme they’re watching, or strategically place billboards that resonate to their precise location.

  • Increase format efficiency and measurement

    Dramatically improve your campaign performance with super-efficient ad placement and real-time optimisation.

  • Improve your marketing ROI

    Benefit from a lower cost of entry compared to linear or traditional formats, plus the ability to target your audience more efficiently to achieve optimum ROI.

  • Gain a bigger share of voice

    By combining native, display, and video advertising through a single solution, your campaigns can achieve maximum reach, effectively breaking through second-screen viewing.

How we work smarter for you:

  • Cookieless

    Real-time, accurate audience intent signals in the...

    Real-time, accurate audience intent signals in the cookieless ecosystem

    We create a closed-loop cookieless network through deep relationships with publishers. And our agnostic approach means we can continuously adapt your campaigns and target audiences with pinpoint accuracy to drive the best results, without relying on cookies.

  • Compliant

    TCF 2.2 compliant audience signals direct from pre...

    TCF 2.2 compliant audience signals direct from premium content creators

    We reward premium content creators so that you can unlock millions of compliant audience segments. And you don’t need to worry about whether they’re TCF 2.2 compliant. Thanks to ConsenTAG, you can rest easy with a comprehensive audit trail of consent.

  • Efficient

    Powering efficient activation direct from the inte...

    Powering efficient activation direct from the intent source in real-time

    Benefit from targeted, vertical-specific datasets, over spray-and-pray broad audience segmentation. With our closed-network technology, you can laser-focus your ad targeting on only the right groups for you.

  • Service

    Understanding how to maximise your compliant first...

    Understanding how to maximise your compliant first-party data

    Let our expert client success teams demystify which audience segments work for you, with bespoke recommendations on target segments for further performance gains. Made possible with our complete end-to-end technology.

  • Cookieless

    Real-time, accurate audience intent signals in the cookieless ecosystem

    We create a closed-loop cookieless network through deep relationships with publishers. And our agnostic approach means we can continuously adapt your campaigns and target audiences with pinpoint accuracy to drive the best results, without relying on cookies.

  • Compliant

    TCF 2.2 compliant audience signals direct from premium content creators

    We reward premium content creators so that you can unlock millions of compliant audience segments. And you don’t need to worry about whether they’re TCF 2.2 compliant. Thanks to ConsenTAG, you can rest easy with a comprehensive audit trail of consent.

  • Efficient

    Powering efficient activation direct from the intent source in real-time

    Benefit from targeted, vertical-specific datasets, over spray-and-pray broad audience segmentation. With our closed-network technology, you can laser-focus your ad targeting on only the right groups for you.

  • Service

    Understanding how to maximise your compliant first-party data

    Let our expert client success teams demystify which audience segments work for you, with bespoke recommendations on target segments for further performance gains. Made possible with our complete end-to-end technology.

“Crimtan has been instrumental in overachieving our ROI targets and bringing in new customers… We are looking forward to partnering further with Crimtan as we spread our wings further.”

Vivian Chan, Head of Marketing Communications, Cathay Pacific

Latest News & Updates

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