Advertiser Solutions
Smarter Dynamic Targeting
Reach your target audiences with reactive, relevant creative
Take your advertising to the next level with Dynamic Creative Optimisation (DCO) to reach even more customers, with uniquely targeted and perfectly timed messages
Giving you cohesive, aligned customer journeys
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Connect to your audience with relevant messaging
Whether it’s location, weather, or time of day, we create tailored adverts and place them in front of your target customers at the most strategic time, increasing campaign relevancy and performance.
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Build customer affinity with sequential and dynamic messaging
No matter where your customers are on their buying journey, we help them move to the next step with connected messaging that resonates. Enabling you to measure the true incremental ROI of your campaigns.
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Develop long-lasting brand affinity
Create eye-catching dynamic creative that aligns with your overall brand, increasing lifelong engagement and encouraging potential customers to convert.
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Save on budgets, reduce wasted data
Our integrated tech stack gives you more efficient targeting, less wastage and higher match rates.
Creative Studio Solutions
Talk with our creative team to understand the best practice for digital creative and work with us to build engaging assets for all your programmatic needs.
Dynamic Creative in Every Format
Harness the power of our dynamic creative platform to automatically adjust your cross-channel messaging based on real-time audience behaviours.
Effortless Campaign Management
From ideation to execution, our integrated platform simplifies every step of your campaign, allowing you to build, host, and target with ease and precision.
Sequential Targeting
Optimise by format, channel, and message to ensure you consistently engage your ideal customers, regardless of their lifecycle stage.
How we work smarter for you:
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Cookieless:
Real-time, accurate audience intent signals in the...
Real-time, accurate audience intent signals in the cookieless ecosystem
We create a closed-loop cookieless network through deep relationships with publishers. And our agnostic approach means we can continuously adapt your campaigns and target audiences with pinpoint accuracy to drive the best results, without relying on cookies.
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Compliant:
TCF 2.2 compliant audience signals direct from pre...
TCF 2.2 compliant audience signals direct from premium content creators
We reward premium content creators so that you can unlock millions of compliant audience segments. And you don’t need to worry about whether they’re TCF 2.2 compliant. Thanks to ConsenTAG, you can rest easy with a comprehensive audit trail of consent.
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Efficient:
Powering efficient activation direct from the inte...
Powering efficient activation direct from the intent source in real-time
Benefit from targeted, vertical-specific datasets, over spray-and-pray broad audience segmentation. With our closed-network technology, you can laser-focus your ad targeting on only the right groups for you.
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Service:
Understanding how to maximise your compliant first...
Understanding how to maximise your compliant first-party data
Let our expert client success teams demystify which audience segments work for you, with bespoke recommendations on target segments for further performance gains. Made possible with our complete end-to-end technology.
“Crimtan were exceptional to work with. It was the first time we had tried retargeting through personalised and dynamic creative, and it increased our CTR by 0.13%”
Kgomotso Ramothea, Acting Hub Head, Uki, South African Tourism
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